Designing a visual identity comes with a baggage of endless inspiration folders, sketches, drafts and ideas. Never before has it been exposed to a client, but since we were faced with a task of creating for fellow designers, we decided to share the burden with those, who have felt its weight - and would easily decode the subtle nuances, as well as the sometimes frustration-driven bursts we’ve turned into a coherent identity. It was a truly immersive process, resulting in a collaborative outcome layered with heaps of talent from various creators, who helped bring our vision to life. We managed to transpose the idea of upcycling what’s otherwise discarded into multiple areas, from the graphic concept itself, to goodie bags and the stage design.

Being playful, bending the rules and letting curiosity take the wheel is what inspired the direction for We Love Graphic Design, and we hope you love it too - in all its unfiltered glory.