Blaue Blume is a Danish band known for their dreamy art-pop and emotionally raw music. With the release of Regnvåde Sale, their first all-Danish album, the band embraced new grounds. The music delves deep into love’s fragility, the strength of friendship, and the beauty in life’s imperfections – and as Blaue Blume embarked on this new chapter, they sought a visual identity that could serve as a steady anchor throughout their release journey.

We crafted a bespoke, hand-drawn monogram where two B’s intertwine — distinct yet connected — symbolizing friendship, love, and unity. Its organic lines balance simplicity and complexity, offering a visual expression of connection and emotion.

To balance the fluidity of the monogram, we paired it with a logotype set in “Saans” to bring a quiet strength and structure to the logo. Together, they form a visual language that feels both heartfelt and grounded.

From album covers to merchandise and digital platforms, this identity serves as a visual anchor that ties Blaue Blume’s visual and sonic landscape together.