We always enjoy working with Brimheim and this time we helped her put visuals on her most personal song to date. "Call It What You Want" is a heartfelt, queer love anthem about Brimheim and her wife. It's an honest love song about tolerance and self-acceptance and it is based on her and her wife's experiences as members of a LBGTQ+ community, and the problems that they faced with her wife’s parents.

As the song is a majestic queer love anthem, we wanted that specifically to shine through in the visual campaign and imagery.