Setting out to become a mould-breaking brand of vegan protein products, Proudly approached us with a task of building their identity from scratch. The intention was to forge a bold, visionary solution based on three pillars: health, taste and planet.

Proudly’s unique product that boasts a clean formula and high vegan protein content, is what inspired us to invite consumers on a lavish journey through the realms of future-proofed nutrition.

To encapsulate the potential of modern technology, we applied AI when creating the Proudly-verse imagery, proclaiming empathy towards nature and its breathtaking bounty. The visuals provided a canvas for our approachable messaging and earthy colour palette, all together communicating healthy, delicious products without appearing clinical.

The visual identity combines an organic feel with plenty of taste and character to match the brand’s sprouting brand ideals. It’s plant-powered, protein-packed, low in sugar and full of flavour. And it’s ready to be served - proudly.