Heaply is a Danish plant-powered confectionary brand, dedicated to treat you on every kinda day and in every kinda mood.

With their choco-like snackies, Heaply wants to sweeten up everyday life and came to us for help on how to fulfill their vision visually and verbally. We had so much fun creating the brand identity, logo, and full rollout of the packaging and we must say it has been the tastiest process we’ve experienced so far.

Being vegan sometimes comes with comments and banter. For Heaply we wanted to turn those associations into sassy comebacks and make Heaply by default look like anything else than a typical earthy and planty brand.