Dhaba is the Danes gateway to the vibrant culture and flavours of India. 
The foodconcept celebrate India's diverse culinary heritage, and brings the authentic tastes and warmth of India to their guests, creating memorable experiences that can last a lifetime.

The Dhaba brand is expanding, and now holds five restaurants, quickservice and ready to cook products. Dhaba wanted to rejuvenate the brands visual apperance and align the services into one distinctive identity.

We created a system of bold, dynamic colors that holds reference to the vibrant streets of India as well as the national flag. From the deep richness of turmeric to the earthy warmth of cinnamon, each hue tells a story, echoing strength and diversity. The graphic frame depicts the word “Welcome” expressed in Hindi and is inspired by India’s unparalleled tradition of warmth and inclusion.

AI-generated illustrations merges elements of ancient Indian tradition with the vibrancy of the modern age. The illustrations style adds a quirky, colourful, and surreal universe to the rest of our identity. We infuse classical Indian references with a modern and humorous twist, creating a vibrant visual experience that's both delightful and distinctive.

To encapsulate the essence of modern Indian dining, we merged traditional Indian aesthetics with a twist of humor, all while maintaining the Scandinavian simplicity.