This is a return to the province.

The Saveus logo and vinyl draw inspiration from hand-painted signage and a sense of closeness to origin. At the centre of the vinyl artwork is a specific tree in Ørum, where Martin Hedegaard grew up. Surrounded by fields and villas, it becomes a symbol of origin and a pull back to his roots. The soft lilac / pale pink adds contrast, leaving space for sensitivity and vulnerability.

The lettering is based on the font BD Plakatbau, with the Saveus logo and single titles carefully customised. Neue Haas supports where clarity is needed. Captured on analog film, the imagery feels honest and close to home.