Sometimes, even classics need a revamp; this was the case for the Danish toy designers, Moover, who reached out to us for a visual refresh. We dug deep into the DNA of the brand, rooted in Scandinavian simplicity and a rich tradition of making durable wooden toys for toddlers. The goal was to expand their identity to better resonate with today's families.

To maintain brand recognition, we enhanced the rounded logotype, giving it a more dynamic feel to reflect the mobility of Moover toys. To cater to entire families, we introduced a complementary typeface characterized by a charming plumpness. The playful and wandering letters symbolize the adventurous spirit of toddlers, celebrating their natural curiosity while also inspiring their parents. Child-like innocence, reminiscent of toys scattered across the living room, laid the foundation for various logo variations, encouraging a playful interaction with the letters.

Complete with bespoke illustration style and a fresh colour palette, Moover can now boldly expand into new markets and reach future generations, proving timeless doesn’t mean being stagnant.