Producentforeningen (The Producers' Association) represents the producers behind Danish film, television and podcasting — operating both as an industry association and an employers’ organisation. Positioned at the intersection of politics, culture and production, the organisation plays a key role in defining the conditions for how stories are made.

We created a new visual identity, including a redesigned logo and a new strategic tagline, built to reflect this dual responsibility.

"Fortællinger i stærke rammer".

At the heart of the identity is a new P-symbol, developed as a dynamic, expressive mark infused with motion and sound. It acts as a living signature for the organisation; flexible, recognisable, and designed to move seamlessly across digital spaces, editorial contexts, and physical touchpoints.

This P is placed as the leading letter of the wordmark, ensuring a strong and immediate point of recognition — a clear visual anchor that carries across all applications while still feeling typographically grounded and coherent.

A supporting system of graphic patterns extends the identity, allowing it to shift in tone and intensity depending on context. Combined with a new colour palette and typographic system, it forms a visual language that is both structured and expressive.

A system designed not just to represent an organisation, but to amplify the voices and conditions behind the stories being told.