Children and young people thrive when they’re part of sports communities that feel safe, joyful, and inclusive. HUSK — developed by DIF (Danmarks Idrætsforbund) — celebrates these values and gives coaches, leaders, and parents a shared language for well-being in Danish sport.

We created the visual identity and key visual for HUSK — a system that turns the four guiding words Hils, Ups!, Smil, and Klap (Greet, Oops!, Smile, Clap) into both message and form. Each word carries its own colour, shaping a bright, positive, and instantly recognizable expression.

The result is a visual voice that’s playful yet purposeful — reminding everyone in sport that well-being starts with the small things: a greeting, a smile, a clap, and the courage to say “ups!”.